LINE Pop-up Store at 313@SOMERSET!

Have you ever wonder why we like to LINE up for something? That something can be anything great or not LINE-d up for us. And it is the anticipation and excitement that leads us to the LINE. Then we will know if the wait in LINE is worthy or not. So this time round, LINE up for LINE FRIENDS Pop-Up Store at 313@Somerset now! You will find it worth-while with overloading of cuteness by the characters, Cony, Brown, Moon (esp to me), James, Leonard and Sally!






Here is Brown's statement expression. So emo yet cute. No wonder my friend is so obsessed over Brown. I'm more obsessed with Moon. But end of the day, I love them all. Love using the stickers when chatting with my friends on LINE Chat. So expressive. How not to don't love?


Here is one side of the photo zone a.k.a Walk of Fame and you can see James, Sally and Cony.

Do you know I share the same birthday as Sally? April 27! Only to realize that when I was collecting the LINE plushies from Mcdonald's x LINE collab. Hi Sally! We both are Taurus. 


And here on the other side you will see Brown, Leonard and Moon. Oh... Moon! Why you so cute? Overly obsessed with Moon's cheekiness and expressiveness. Actually Leonard is cute too. Okay lah! All 6 of them are cute. Cuteness overload.


Here is the pop-up store at Level 1 Atrium of 313@Somerset. A range of merchandise you find from apparel, stationery, cushions, mugs, water bottles and many more.

Look out for the limited edition LINE x EZ-Link card at $10 (purchase at the cashier with 2 designs to choose from), LINE x Swarovski jewellery and LINE x Lamy pens.







From 8 June to 5 July 2015, a series of events lined up for you at 313@Somerset. Are you excited now? Read on!


Stand a chance to win $100 313 shopping vouchers and LINE premiums! Simply post your best shot taken at LINE FRIENDS Summer Walk of Fame on your Instagram with the hashtag #313BFF. Oops... not at the Walk of Fame but inside the pop-up store where we took photos with the hug-gable size Brown having donut! Haha... 




Spend your weekend with your favourite Mediacorp Artistes Aloysius Pang, Kimberly Chia and Xu Bin along with Cony and Brown for an afternoon of games and fun. Block your calendar now! 13 & 20 June 2015 at 5pm, Level 1 Atrium, 313@Somerset.


What's more? There will be afternoon parties with LINE FRIENDS on the following dates and time:
  • 12 & 19 Jun, Fri : 7pm
  • 13 & 20 June, Sat : 3pm & 7pm
  • 14 & 21 Jun, Sun : 3pm & 5pm
Also you will get to see mascots of Cony and Brown on these dates at Level 1 Atrium live. What are you waiting for? Get your cameras and phones ready and come on down to 313@Somerset.


Follow 313@Somerset on LINE now and get free set of limited edition stickers! Receive latest updates on what's going on in the mall and promotions/events from their official account.


Also if you haven't, follow LINE Event on LINE now. Get to redeem LINE Merchandise at Basement 1, Concierge Booth at 313@Somerset when you key in the receipt number of your LINE purchases at the pop-up store!

For more promotions/events/lucky draws, hop on to 313@Somerset's website now!

Here's 313@Somerset x LINE collaboration #BFFNOMATTERWHAT campaign:


Thank you 313@Somerset for the goodie bag. Really love it so much. Thank you LINE for having all the awesome characters, esp Moon. :)

Also thank you Alvin and Gel for the invite and hosting.