Lao Ban Soya Beancurd 老伴豆花

I'm not sure why there is a craze over this beancurd. I have tried it myself for the 3rd time. 2 times treat and 1 time I pay for it. Yup... soft and delicate, bits of sweet which is still bearable. Nothing special to me. Main outlet at Old Airport Road. Subsequently 2 more outlets at Maxwell Market and basement of One Raffles Place. Okay is definitely a long q. And people are buying in bulk. Hahaha... Like 7 bowls. Sometimes I do c 14 - 17 bowls one shot. OMG! The price is reasonable. Not pricey sort. I had it at One Raffles Place outlet. Starts from 8.30am I think. Then by noon, sold out. Den it comes again at 4pm, the new batches. Is still long q. Foreva. Hey tell me what is the thingy that attracts them to q for it.